Focus and simplicity. Simple can be harder than complex

"That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."


"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

"Picasso had a saying: 'Good artists copy, great artists steal.' We have always been shameless about stealing great ideas...I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world."



Steve Jobs
February 24, 1955 – October 5, 2011

Designed by a student in Hong Kong.